We believe there is a better way to design.
And we believe it starts with strategy.


You’ve made the best decision for your business.

But right now, you may be thinking… “Did I make the right decision hiring Hopemade?”

The answer? Yes.

Good design will convert more website visitors into subscribers and customers.

Good design will help you bring in more inquiries.

Good design will take you from where you are to where you dream of being! 


I'm blown away. I had no idea so much thoughtful work went into designing a website.

I had the pleasure of listening to Aein’s fabulous presentation on website design last week. I was blown away. I had absolutely no idea so much thoughtful work went into designing a website. I am thrilled I was able to hear that presentation not only to gain a better understanding of what the process looks like, but also to know that an expert is available to help us.
Kaitlin Reid
Health Educator & Registered Dietitian

What's included on this page?

  • Project management: Instructions on how we’ll use Asana to organize your project.
  • Feedback guidelines: Tips to help you provide me with really helpful feedback on design mockups.
  • Timeline guidelines

Project management

When you’re booked in my schedule, we’ll stop using email to have our conversations and we’ll start using my project management tool, Asana.

A project management tool is a secure space online where we have have conversations, share files, set reminders, and create to-do lists.

Whereas files often get lost when I’m managing projects through email, nothing gets lost or forgotten in Asana. It’s the simplest way to keep your project organized and make sure it goes as smoothly as possible!

Don’t worry – you won’t need to pay for this tool and it’s not hard to use. Click the button below to watch a 3-minute tutorial on how to use it!

Feedback guidelines

I really appreciate simple and straightforward feedback. It helps me clearly understand your thoughts and make the right changes to your designs.

Here are a few tips on providing awesome feedback:

  • Try and use bullet points to break up your feedback.
  • Use headers to organize your feedback.
  • Read over your feedback to make sure it’s clear and check that you’ve answered any questions I may have asked.
  • Post your feedback as a comment on the relevant Asana discussion instead of emailing me directly. Back and forth emails can get tiring but communicating in Asana is a breeze!
  • If you have team members that would like to add their feedback, I kindly ask that you gather the feedback into one message. This stops everyone from getting confused and keeps the project organized.


To help keep your project on track to finishing on time, please provide feedback on your designs within two business days of receiving them. 

I really appreciate your effort to provide files and feedback on time! Timeliness from both of us will help us get your project done on (or even before!) the deadline so you can move on to the next exciting task on your to-do list and I can cheer you on. 


Accept the email invite for Asana so we can get started.

Looking forward to starting this project with you!